A business cannot exists without it's customer.  Customer drive the revenue, the ultimate goal of every profit centric organization. That's why it's important for every business to grow it's customer base while continuing to serve existing customers.

The process of identifying potential customers and acquiring them using various tools and techniques is called customer acquisition process. The customer acquisition goes through a various phases of customer journey, often referred as customer lifecycle.

Selecting the right vendor for software applications is an important part of ensuring the success of a project.

Different software vendors use different technologies, tools, and platforms. Proper vendor selection helps ensure that the chosen vendor’s software is compatible with your existing IT infrastructure, applications, and systems.

Selecting a vendor with a good reputation and proven track record in delivering quality software applications reduces the risk of errors, bugs, and other quality issues. This can help ensure that the software works as expected and meets the needs of your organization.

Proper vendor selection can help you get the best value for your money. By selecting a vendor with a competitive pricing model, you can reduce the cost of software development and maintenance and ensure that the software fits within your budget.

Different organizations have different requirements when it comes to software applications. Proper vendor selection ensures that the vendor can provide the necessary customization and flexibility to meet your organization’s specific needs.

Proper vendor selection ensures that the vendor provides adequate support and maintenance for the software applications. This helps ensure that any issues or problems can be quickly addressed, minimizing downtime, and maximizing productivity.

Every technologist have heard the buzzwords Cutting Edge and Bleeding Edge. 

This is the choice presented when selecting technology for mission critical objective. It's important that the technology selected not only meets the goals but is tried and tested fully. This is true for the complex organizations that cannot afford to fail, cannot use beta products or the versions of the product which are not yet fully matured with all the major defects fixed.

On the other hand, sometimes organizations wants the technology that ahead of it's time even if all the bugs are not removed fully removed. Military weapons and warplanes are good examples for adopting to technologies which are not yet fully matured but can gain significant competitive advantage. 

Metaphorically speaking, the tip of the knife is a bleeding edge and the better part of the knife that does most of the cutting is called cutting edge. 

Feature parity objective is to ensure that all the existing features and functionalities within current products are successfully replicated on new platform without any regression.

This is more important when organization wanted to retire existing application, platform or product but wants to ensure that the new system continue to meet the same expectation at a minimum.

Performance parity, in line with feature parity is to ensure there is no performance degradation as features are moved to new systems.

TOGAF is the most popular Enterprise Architecture framework to design, plan, implement and govern the Enterprise Information Architecture. It's a high-level approach to help define business goals and align them with Architecture objectives.

TOGAF, developed by the open group, is a global standard for Enterprise Architecture. It was initiated in 1990s and since then have gone through multiple versions with latest being TOGAF 10 released in April 2022.

TOGAF helps reduce cost, time, risks, redundancies in the development of the Enterprise infrastructure. The four typical domains identified in TOGAF for Enterprise Architecture are Business, Data, Application and Technology.